Biography

Margaret M. Fusaro
15 Wicklow Road, Westerly, RI 02891
Home: 401.596.6317 Cell: 401.316.0583
Email: mmfusaro@gmail.com

JOB SKILLS:
  • 10+ years experience in internet marketing and internet content development 
  • 25+ years experience in advertising, public relations and marketing for businesses and civic organizations 
  • Develops social media strategies that include the use of email blasts, Twitter and Facebook 
  • Proven ability to produce interactive, effective, profitable marketing programs in print and online 
  • Ability to adhere to project budgets and deadlines in a fast-paced environment 
  • Fluent in a variety of graphic design, office and internet software/platforms 
  • Adept at analysing internet and marketing statistics and translating them into changes that result in improved project performance in terms of profitability, increased audience participation and a reduction in expense 
  • Comfortable working as part of a team or as a project leader



PROFESSIONAL EXPERIENCE:

THE WESTERLY SUN
56 Main Street, Westerly, RI 02891 
ONLINE DIRECTOR (2004 – June 2013) 
  • Created, populated, maintained and expanded a community website in the southern RI and southeastern CT market area 
  • Developed effective, interactive and profitable email and social media campaigns 
  • Coordinated local feature coverage in the form of editorial, photography, video, etc. 
  • Successfully branded and marketed a community website that outshined all competitors in terms of local news coverage, unique community features, being a useful resource for local residents, pageviews, top-of-mind-awareness and profitability 
  • Developed and expanded productive partnerships with local schools, organizations and businesses

BESS EATON DONUT & FLOUR COMPANY
Tom Harvey Road, Westerly, RI 02891
MARKETING/GRAPHIC DESIGN (2000 - 2004) 
  • Provided graphic design and marketing services

FUSARO ADVERTISING
15 Wicklow Road, Westerly, RI 02891
OWNER (1994 - 1999) 
  • Offered marketing and advertising support to local businesses and organizations that increased their profits, improved attendance at their events and helped promote their products/business/organization in the market

WESTERLY DOWNTOWN TASK FORCE
High Street, Westerly, RI 02891
DOWNTOWN MANAGER (1991 - 1994) 
  • Responsible for revitalizing the downtown business district by establishing an inventory of vacant retail/office space and marketed space to potential clients both locally and nationally 
  • Created exciting events in the downtown area that drive traffic into local businesses on a regular basis 
  • Worked with local/state government on major revitalization projects, streetscape improvements, tax incentives
  • Authored and supervised grants for business development and historic preservation

THE WASHINGTON TRUST COMPANY
23 Broad Street, Westerly, RI 02891
ADVERTISING AND PUBLIC RELATIONS DIRECTOR (1987 - 1991) 
  • Responsible for creating annual, regional marketing campaigns for 6 branches in southern Rhode Island and southeastern Connecticut
  • Crafted and distributed regional and national press releases Successfully created, managed and adhered to an annual department budget 
  • Served as a liaison with area organizations, businesses and municipalities


EDUCATION:
  • BA in English from Providence College, Providence, RI 
  • Skilled in multiple website development software/platforms: Google Analytics, MyCapture Photo Galleries, Upickem Online Contests, E-Mail Blast, CoffeeCup, Tecnavia CMS, TownNews CMS Blox Platform, etc. 
  • Skilled in multiple graphic design programs: PhotoShop, Illustrator, Quark, Adobe Reader/Pro, etc.
  • Skilled in multiple email platforms: Constant Contact, IContact, etc.


REFERENCES:
Available on request