For those new to the world of digital marketing, here’s a simple overview of what it is, why you should invest in it and how you can get started. Now’s the time to let digital marketing increase your sales and expand your customer base.  

WHAT is digital marketing?
Digital marketing encompasses a variety of ways you can promote your business using the internet. It includes your website, email campaigns, social media accounts and more. Your digital marketing should have consistent branding across all platforms. Your branding, content, artwork and even the tone of your text should accurately reflect your business’ personality and standards. There are a variety of techniques to use when presenting your business to existing and new customers using digital marketing. Knowing when and how to use each form of media will help your business rise above your competition and increase your ROI.

WHY should I invest in it?
Still on the fence when it comes to investing in digital marketing? Here are a few facts that will demonstrate why you should begin developing a digital marketing plan. 

• The average American spends nearly 6 hours each day using digital media (cell phone, laptop, tablet, desktop, etc.). 
  
• Facebook leads the social media boom with nearly 1.5 billion registered account users. 
  
• Mobile devices account for 49% of total time spent on digital media. 
  
• The amount of time spent on mobile devices has increased 20% since 2010. 
  
• 52% of retail traffic originates from mobile devices. 
  
• 78% of smartphone-based searches have resulted in a local purchase. 
  
• 64% of tablet-based searches and 61% of PC or laptop-based searches have resulted in local purchases. 

Now that you have the facts, what are you waiting for?

HOW do I get started?
Navigating thru the world of digital media and marketing can be daunting. Here are a few words of advice:

• Start small. 
  
• Focus on quality, not quantity. 
  
• Target your audience.
• Develop a digital marketing plan that will help you learn and grow. 
  
• Use analytics to track results and adjust your actions accordingly. 
  
• Be flexible and responsive to your audience and your situation. 
  
• More importantly, you do not have to take this journey alone. 
  

Fusaro Consulting will work with you to develop a customized, digital marketing plan that suits your available time and budget. A successful digital marketing plan is completely attainable. Let’s get started today! Contact us for a free consultation. 

Keep your business in tip-top shape with regular Marketing Check-Ups. With our simple true/false checklist, you can monitor all your marketing vital signs: Customer Value, Cost, Communication and Convenience. CLICK HERE to start your Marketing Check-Up. 

If your Check-Up shows "false" results, you may have some work to do. Fusaro Consulting is here to help. CONTACT US to discuss how we can work together to get your business in the best shape possible.