77% of consumers prefer email promotions and offers over any other marketing channel. With that in mind, here are a few easy tips and tricks to help your business develop a creative, effective and successful email campaign.

• Keep your subject line simple (under 50 characters)
• Including incentives in your subject line can increase open rates by 50%
• Entice your audience with excitement, humor and mystery
• Don’t use all caps or lots of punctuation
• Avoid spam related words like “free,” "bonus,” or “call now”
• Keep your font choices to a maximum of three
• Include your logo in upper left corner of a branded template
• Separate sections into easily definable areas
• Don’t use busy or distracting backgrounds
• Make your email template no larger than 600 pixels wide
• Send engaging and interesting content
• Include a single call to action in each email
• Keep content short – use website links for full content
• Make emails visually appealing – white space is your friend
• Don’t use images that flash or move
• "Mobile optimize” emails for viewing on cell phones & tablets
• Don’t lump contacts into one big list – target and segment
• Include an “opt-out” feature and remove addresses immediately when requested
• Email on a consistent basis – don’t overdo it. 47% of recipients opt-out because they receive too many emails

 
Fusaro Consulting can help your business with your next email campaign.
CONTACT US for a free consultation.

Every year, more and more shoppers are turning to digital and social media to help with their holiday shopping choices. Using your website to communicate your image, products, and services is a great way to market and brand your business. Your website should be fresh, creative, engaging and effective. More importantly, it should be easy to find and serve as a resource for current and potential customers. Increase profits and brand recognition this holiday season with a new website from Fusaro Consulting. Here are just a few of the features we offer with our unique website designs:

• Website design - fresh, attractive mobile and traditional formats with engaging content and unlimited pages
• Traffic reporting - how many people visit, what pages are viewed, mobile vs desktop views, viewer location, etc.
• Content Updates (weekly, monthly, seasonal) - keep your content updated to ensure return visits
• SEO (search engine optimization) - make your website easy to find on Google and other search engines
• Integration with social media and email campaigns - Expand your audience with social media (Facebook, Twitter, Instagram, etc.) and email campaigns
• Connect to Your Own Domain/URL - Already have a web address or website? Now problem. We can direct your current web address/URL to your new website.
• Customized Form and Polls - Get valuable feedback and information from site visitors - even establish your own mailing list!
• E-Commerce - Offer your products and services 24/7 with an easy-to-use online store
• Outstanding Visuals - Home page slide shows to photo galleries, videos and more
• A wide variety of website options - To view a complete list of website options, click here 
• Competitive website pricing - Based on site size and selected options
• Local website training, service and support – Available 24/7. Help when and where you need it.

​Change is good. Update your current website or establish a new website now - before the holiday rush. For a free consultation, contact Fusaro Consulting.