![]() Get personal with your target market and success will follow. Successful marketing plans demonstrate a unique and in-depth knowledge of a target audience. It knows their habits, age, location, income, likes and dislikes. It responds to their changing needs. Does your marketing plan achieve these goals? If not, here are just a few ideas to get you started:
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![]() Successful marketing is a relationship. When you build a relationship with your customers, the benefits are amazing. You discover what they desire and work to provide that product or service. In turn, your customers trust that you will have what they want, when they want it. It’s not a print advertisement with a screaming headline in all caps or an inflatable contraption swaying in the wind and anchored to your roof. It’s a mutually beneficial relationship without pressure or contrivance. At Fusaro Consulting, we practice what we preach. We take the time to clearly understand your business – your challenges, successes and goals. In turn, we strive to provide marketing responses that overcome hurdles, achieve goals and highlight your company’s strengths. Working together, our relationship and your business will grow and thrive. It doesn’t feel like marketing, but it’s the best marketing. Contact Fusaro Consulting today to see how it can work for your business. ![]() 1. Your website is un- responsive. “Responsive” websites look great on all platforms - desktop, mobile and tablet. According to the PEW Research Center, 64% of Americans use a smart phone to look up information online. If your website doesn’t look good on a phone or tablet, you could lose clients. 2. Your competitor’s website looks better than yours. They upgraded, redesigned and rebuilt. Now they look better than you. What are you waiting for? 3. Your website is busy & hard to navigate. It only takes 8 seconds to lose a client from your website. If they can’t find what they’re looking for in under 8 seconds, they’ll find it somewhere else. If your site is too busy, how are they going to find anything? 4. You’re site should start a relationship. Always include an option for viewers to provide you with contact info or to get in touch with you. 5. You can’t track activity on your site. You should be able to track when clients come to your site, what pages they are looking at and how much time they are spending on your site. Tracking viewer trends on your site can provide you with valuable marketing data. 6. Your content is old. Fresh, updated content will encourage readers to dig deeper into your site. It will also position you as an expert in your field and increase your search engine optimization… which is your page ranking in Google. 7. Your pages load slowly or images don’t appear. It only takes a matter of seconds to lose a viewer’s interest. Update to a hi-speed website and retain more viewers. 8. You have to call a web developer to update a page. Fusaro Consulting provides an easy to use and easy to access content management system that allows you to make changes to your website when it’s convenient for you. Don’t waste time or money hiring an expert coder just to make minor updates to your site. 9. You can’t find your website in Google. Fusaro Consulting will create a website for you that is “search engine optimized.” This means current and potential customers will easily find your site on major search engines like Google. 10. Your site doesn’t link to your social media sites. Social media (Facebook, Instagram, Twitter, etc) is a great way to connect with your customers. Your social media accounts should link back and forth to your website. You can even have a post on your website appear automatically on your social media accounts.
![]() Let's face it. We all make mistakes. Unfortunately, mistakes can cost time and money. The good news is, we can correct our mistakes and learn from them. Here are a few of the most common branding mistakes made by businesses and organizations:
![]() 77% of consumers prefer email promotions and offers over any other marketing channel. With that in mind, here are a few easy tips and tricks to help your business develop a creative, effective and successful email campaign.
Fusaro Consulting can help your business with your next email campaign. CONTACT US for a free consultation. ![]() Every year, more and more shoppers are turning to digital and social media to help with their holiday shopping choices. Using your website to communicate your image, products, and services is a great way to market and brand your business. Your website should be fresh, creative, engaging and effective. More importantly, it should be easy to find and serve as a resource for current and potential customers. Increase profits and brand recognition this holiday season with a new website from Fusaro Consulting. Here are just a few of the features we offer with our unique website designs:
Change is good. Update your current website or establish a new website now - before the holiday rush. For a free consultation, contact Fusaro Consulting. ![]() There's good news about bad website design! It's easy to identify and it's just as easy to fix. Here are a few examples of common design errors and how to fix them: 1. Don’t make your viewers search for the search box Every website should have a highly visible search box – most commonly placed in the upper right corner. TIP: Always test your search box to make sure that viewers can quickly and easily find the content they are looking for on your website. 2. Choose the right font style and size Good web design features a specific set of font styles and sizes. In this case, less is more. Font choices are commonly influenced by your branding, but careful attention should be paid to size, color and style to ensure easy reading on the web. TIP: Sans serif fonts are always a good choice and try to avoid light color fonts on light backgrounds. 3. Organize and prioritize your content Your web content will drive traffic to your site, but content without organization and prioritization will drive traffic away. Most viewers scan web pages for points of interest. TIP: Highlighting your most current and impactful text is key. Allow content of a lower priority to be secondary, but still searchable. Outdated content should be removed. The use of color, borders, artwork and even headlines, sub heads and bullets are just a few simple ways to organize and prioritize content. 4. Use a “3-Click” test for your navigation Research shows that if users can’t find what they want in 3 clicks or less, most will immediately leave your website. That’s why your navigation should be seamless, intuitive and consistent. TIP: If you’re using text links in your navigation make them short, concise and easy to find. Bad links should be avoided and removed. Group links that have a common subject together. 5. Consistency is key If you want to flaunt your creativity by having a different design for each of your web pages, you certainly have the right to do so. Unfortunately, this will confuse and annoy most viewers. If the overall look and feel of your website is not consistent, users can’t relate to it, feel less in control and end up leaving as soon as they arrived. TIP: Be consistent with your brand by using similar colors, fonts and artwork. Web pages should have a design that transitions across all pages and unites your website with a branded theme. These steps will provide your site with a brand, a personality and style that viewers will relate to and remember. 6. Responsive design Responsive design means that your site will appear quickly and flawlessly on a variety of media – desktop computers, laptops, tablets and cell phones. Viewers will not have to endlessly scroll or enlarge your site to make is visible and usable. TIP: Work with your web designer to ensure your site benefits from responsive design. Always test each type of media to make sure your design looks great on all of them. 7. Avoid complicated registration forms It’s important to remember that users visit a website to acquire information. Not the other way round. Don’t frustrate viewers with a long list of questions. Web viewers want ease of use and speed. TIP: Ask short, concise questions. If you ask more than 10 questions, give your list a second look to see if you can make it smaller. Less is more. 8. Images – quality and quantity Too many images on a web page are a huge turn off. Images should be used sparingly to direct the viewer’s attention to specific content. Don’t skimp on quality. TIP: If your image isn’t crisp and clear or if the colors aren’t just right – do not use it. Find another way to draw attention to your content – perhaps headline art, color, background or border. 9. Whitespace is your friend Whitespace is a web designer’s best friend. To avoid having a busy, cluttered and unreadable page, use whitespace. Whitespace allows your site and its content to reside in a comfortable, clean, organized space. More importantly, viewers will have an easier time navigating, consuming and retaining your site content. TIP: Think of your web site home page as a billboard that you have 3 seconds to read as you drive by. What are the main points you want to get across to viewers? Are these points prominent on your home page? If not, remove items that complicate your page and prevent viewers from focusing on the main items. 10. Test, Test and Test Test your website by looking at it from the consumers point of view. TIP: Check your website for the following:
11. Keep it simple If it’s simple, it’s usable – by you, your staff and your customers. Don’t build a website that’s difficult to monitor, update or use. Simple can be creative, easy to use, attractive and engaging. TIP: Embrace having a simple, user friendly site that’s easy to update. For more tips and tricks on how to make your website creative, engaging and effective, contact FUSARO CONSULTING for a free review of your current website or to discuss the development of a new website. ![]() If you’re ready to grow your business, but don’t have the time, staff or skill set to dedicate to marketing efforts, it may be time to hire a Marketing Consultant. Marketing Consultants can save you time and grow your brand and business using print, digital and social media. Still on the fence? Well, here are 10 reasons why you should consider hiring a Marketing Consultant. 1. Expertise Marketing Consultants have in-depth knowledge on a wide variety of topics, including SEO, content marketing, social media, branding, and paid media. Use their knowledge to grow your business and free up your time. 2. Tools That Work Marketing Consultants can connect you with the best platforms for marketing – email vendors, web platforms, social media hosts, etc. With their guidance, you will be provided the best tools for the tasks you want to undertake and the goals you want to accomplish. 3. New Perspective Bringing in an outsider who’s not as close to your brand can provide valuable, unbiased feedback. Marketing Consultants can assess and create new ideas from the perspective of the consumer rather than the employee. 4. Cost Effective For the price of a single hire, you can have access to a wide range of professional services for print, digital and social media. Marketing Consultants can be hired for a single project or for ongoing marketing assistance. You determine the time frame, scope of work and cost. 5. Best Practices Marketing Consultants work with a broad range of businesses and they know the best marketing practices that get results. 6. Measurable Results With so many moving pieces in a marketing strategy, it can be difficult to show real ROI. Marketing Consultants know how to track campaigns and consumer engagement. They know how to create and measure success. 7. Consistency Starting and maintaining marketing programs is difficult if you're also responsible for managing other company initiatives and putting out fires. A Marketing Consultant is focused on your marketing efforts 100% of the time for maximum benefit. 8. Divide & Conquer Keep your staff focused on sales, customer service or product development. Let your Marketing Consultant handle all marketing tasks for consistency and efficiency. 9. Room To Grow As your business demands increase, a Marketing Consultant will grow with you. Expand your target market, add new products, celebrate a new location – a Marketing Consultant will be by your side to ensure the success of each endeavor. 10. Get Up & Running Faster When you hire a Marketing Consultant, you don’t have to re-invent the wheel or navigate a learning curve. You can take advantage of their experience and resources to get your marketing campaigns running sooner rather than later. If your business to ready to start your journey towards success, contact Fusaro Consulting for a FREE consultation. ![]() For those new to the world of digital marketing, here’s a simple overview of what it is, why you should invest in it and how you can get started. Now’s the time to let digital marketing increase your sales and expand your customer base. WHAT is digital marketing? Digital marketing encompasses a variety of ways you can promote your business using the internet. It includes your website, email campaigns, social media accounts and more. Your digital marketing should have consistent branding across all platforms. Your branding, content, artwork and even the tone of your text should accurately reflect your business’ personality and standards. There are a variety of techniques to use when presenting your business to existing and new customers using digital marketing. Knowing when and how to use each form of media will help your business rise above your competition and increase your ROI. WHY should I invest in it? Still on the fence when it comes to investing in digital marketing? Here are a few facts that will demonstrate why you should begin developing a digital marketing plan.
HOW do I get started? Navigating thru the world of digital media and marketing can be daunting. Here are a few words of advice:
Fusaro Consulting will work with you to develop a customized, digital marketing plan that suits your available time and budget. A successful digital marketing plan is completely attainable. Let’s get started today! Contact us for a free consultation. |
AuthorMargaret Fusaro, owner of Fusaro Consulting, is a resident of Westerly, RI with over 25 years of experience in marketing, advertising, PR, website content management, graphic design and social media. Archives
January 2017
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CONTACT US: Let's get together to talk about your business and how Fusaro Consulting can help you reach your marketing goals.
OUR SERVICES: Marketing / Websites / Email Marketing / Social Media Marketing
FUSARO CONSULTING: 15 Wicklow Road, Westerly, RI 02891 / Mmfusaro@gmail.com / 401.316.0583 / FusaroConsulting.com
OUR SERVICES: Marketing / Websites / Email Marketing / Social Media Marketing
FUSARO CONSULTING: 15 Wicklow Road, Westerly, RI 02891 / Mmfusaro@gmail.com / 401.316.0583 / FusaroConsulting.com