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​Tips & Tricks To Make Your Next Email Campaign A Success

10/28/2015

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77% of consumers prefer email promotions and offers over any other marketing channel. With that in mind, here are a few easy tips and tricks to help your business develop a creative, effective and successful email campaign.
  • Keep your subject line simple (under 50 characters)
  • Including incentives in your subject line can increase open rates by 50%
  • Entice your audience with excitement, humor and mystery
  • Don’t use all caps or lots of punctuation
  • Avoid spam related words like “free,” "bonus,” or “call now”
  • Keep your font choices to a maximum of three
  • Include your logo in upper left corner of a branded template
  • Separate sections into easily definable areas
  • Don’t use busy or distracting backgrounds
  • Make your email template no larger than 600 pixels wide
  • Send engaging and interesting content
  • Include a single call to action in each email
  • Keep content short – use website links for full content
  • Make emails visually appealing – white space is your friend
  • Don’t use images that flash or move
  • "Mobile optimize” emails for viewing on cell phones & tablets
  • Don’t lump contacts into one big list – target and segment
  • Include an “opt-out” feature and remove addresses immediately when requested
  • Email on a consistent basis – don’t overdo it. 47% of recipients opt-out because they receive too many emails
 
Fusaro Consulting can help your business with your next email campaign.
CONTACT US for a free consultation.

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    Margaret Fusaro, owner of Fusaro Consulting, is a resident of Westerly, RI with over 25 years of experience in marketing, advertising, PR, website content management, graphic design and social media.

    Contact Margaret
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