​Tips & Tricks To Make Your Next Email Campaign A Success

77% of consumers prefer email promotions and offers over any other marketing channel. With that in mind, here are a few easy tips and tricks to help your business develop a creative, effective and successful email campaign.

• Keep your subject line simple (under 50 characters)
• Including incentives in your subject line can increase open rates by 50%
• Entice your audience with excitement, humor and mystery
• Don’t use all caps or lots of punctuation
• Avoid spam related words like “free,” "bonus,” or “call now”
• Keep your font choices to a maximum of three
• Include your logo in upper left corner of a branded template
• Separate sections into easily definable areas
• Don’t use busy or distracting backgrounds
• Make your email template no larger than 600 pixels wide
• Send engaging and interesting content
• Include a single call to action in each email
• Keep content short – use website links for full content
• Make emails visually appealing – white space is your friend
• Don’t use images that flash or move
• "Mobile optimize” emails for viewing on cell phones & tablets
• Don’t lump contacts into one big list – target and segment
• Include an “opt-out” feature and remove addresses immediately when requested
• Email on a consistent basis – don’t overdo it. 47% of recipients opt-out because they receive too many emails

 
Fusaro Consulting can help your business with your next email campaign.
CONTACT US for a free consultation.

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