When is the best time to post on Facebook?

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They say "Timing is everything." With social media usage by businesses on the rise, this couldn't be more true. It's important to use this new method of marketing wisely for the most benefit.

Here are a few simple Facebook tips for businesses large and small:

The best days for a business to post on Facebook are Thursday and Friday. 
The majority (86%) of Facebook content is posted during the work week, but the posts garnering the most engagement by viewers are published on Thursday and Friday. Content posted Monday thru Wednesday has below average engagement rates.

The best time of day to post Facebook content is early afternoon.
Studies show that posts made between 1pm and 3pm get the most shares and clicks. In general, try not to post before 9am or after 7pm.

On Facebook, a picture is worth a thousand words.
Skip the lengthy text and opt for a strong simple graphic that quickly communicates your message. A great Facebook post leaves your audience wanting more and gives them a way to access additional information. Use your post to make an announcement, then direct viewers to your location, website, email or phone for details. Make sure your graphics match size requirements for a Facebook post. Blurry or cropped images do not make a good impression on viewers.  

How can you learn more about Facebook and social medial marketing for your business? 
Fusaro Consulting has been providing marketing and social media services for nearly 30 years. Whether it's Facebook, Instagram, LinkedIn, email campaigns or your website, we can help you build a social media or marketing strategy that matches your budget, business vision and time availability. 

Contact us for a FREE consultation on how your business can successfully use social media to build brand recognition, consumer engagement and, most importantly, revenue.

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